Dhanteras, or Dhantrayodashi, is a well-remarkable Hindu festival celebrated across the world with great zeal and enthusiasm since it marks the commencement of the grand Diwali festival. Dhanteras is an auspicious occasion when devotees purchase expensive and brand-new things as they believe doing so will bring luck and wealth to them.

Often observed two days prior to Diwali, Dhanteras is regarded as the favorable period for shopping for gold and silver jewelry, household items, and even gadgets in an attempt to invite Kuber and Lakshmi, two Hindu deities who are said to represent wealth and success, into their homes.

Additionally, people consider that establishing a business or any other new endeavor on this day will attract affluence, success, and great luck. Even now, people still practice the extremely old-school tradition of purchasing gold during Dhanteras. According to Hindu mythology, gold and silver shield you from negative omens and energy. This is the rationale behind why people have this craze for shopping these metals during Dhanteras.

Watch this video to know more about why people still believe in buying silver and gold during Dhanteras.

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